Founder profile
Mustapha Amazouz
Founder & Tour Leader — Toubkal Views
An experienced Moroccan tourism professional, specialising in the Atlas Mountains and travel across Morocco.
Who runs Toubkal Views
Toubkal Views is not an anonymous travel website. It was founded and is led by Mustapha Amazouz, who works in the field with the team rather than only from an office.
Mustapha grew up with the High Atlas on his doorstep and built his career in Moroccan tourism: leading trips, coordinating guides and drivers, and looking after international travellers from their first message through to the day they head home.
That practical experience is what shapes the trips we sell — the pace of a walking day, the timing of a desert sunset, the difference between a route that looks good on paper and one that works with real guests.
Years in the field
- Tour leading in the High Atlas, including the valleys around Imlil and the routes towards Mount Toubkal.
- Planning and running desert, city and multi-day journeys across Morocco with our own guides and drivers.
- Welcoming international travellers, in the mountains and in Marrakech, and adapting each trip to the people on it.
- Building and training the Toubkal Views team of local guides, drivers and reservation staff.
Working with international visitors
Over the years Mustapha has provided professional tourism services to visitors from all over the world, including internationally known figures. Two of those professional encounters can be mentioned publicly: Richard Branson, and services connected with a visit by Jared Kushner on 4 July.
The details of those bookings are confidential and are not published here. Neither should be read as an endorsement, recommendation, sponsorship or partnership — they are simply part of Mustapha's professional record.
From the field
Why this matters when you book
You are dealing directly with the people who run the trips — the same team answers your messages, meets you in Marrakech and walks with you in the mountains.
Our legal registration, our guides and our operating practices are published openly on this site, so you can check who you are booking with before you pay anything.
Plan your trip with our team
Browse the trips Mustapha and the team run, or tell us what you have in mind and we will build it around you.