Welcome to Toubkal Views, a locally founded Moroccan travel company created by passionate professionals with deep roots in the Atlas Mountains and extensive experience in Moroccan tourism.
Our mission is simple: to help travelers discover the real Morocco through authentic experiences, professional guiding, local knowledge, and unforgettable adventures.
From the spectacular peaks of the High Atlas to Morocco's historic cities, we create carefully organized experiences that combine adventure, culture, nature, and genuine Moroccan hospitality.
We also operate on the ground in the mountains themselves: more than 15 accredited guides, our own mountain accommodation at Afla Sky Views, and our own mountain-equipment rental shop in Imlil, where trekking and mountain equipment can be rented close to the start of many High Atlas routes. Rental is arranged separately and is not included in any tour price.
Meet our founders
Mustapha Amazouz
Co-Founder & CEO | Tour Leader
Mustapha Amazouz is an experienced Moroccan tour leader and mountain professional with a deep connection to the High Atlas Mountains. As the founder and CEO of Toubkal Views, he brings local knowledge, leadership, and a strong passion for creating memorable travel experiences.
His experience in Morocco's mountains and tourism industry allows him to design and coordinate authentic trekking adventures, mountain excursions, cultural experiences, and tailor-made journeys throughout Morocco.
For Mustapha, tourism is more than simply showing visitors beautiful places. It is about sharing Morocco's landscapes, traditions, culture, and hospitality while creating meaningful connections between travelers and local communities.
Ahmed Amzil brings more than 16 years of experience in trekking and tourism in Morocco. With extensive knowledge of the Atlas Mountains and destinations across the country, Ahmed has built his career around helping travelers discover Morocco safely and authentically.
He is also a licensed Moroccan tour guide, specializing in both trekking experiences and city tours. His professional experience, destination knowledge, and understanding of Moroccan history and culture allow him to provide travelers with a deeper perspective of the places they visit.
Whether exploring mountain trails, discovering traditional villages, or visiting Morocco's historic cities, Ahmed is committed to providing safe, well-organised and genuinely local journeys.
Our local team
Meet our team
The people who welcome you in Morocco are local, full-time members of the Toubkal Views team — guides, drivers and a reservation manager based between Marrakech and the Imlil valley. They are the reason our trips run smoothly and feel personal.
Abdelatif
Mountain Guide
29 years old
Abdelatif has spent seven years guiding in the Moroccan mountains and knows the trails, the villages and the weather patterns of the High Atlas from the inside. He sets a comfortable pace, keeps groups safe and enjoys explaining the daily life of the Berber valleys along the way.
Experience:
7 years
Languages:
English, French
Specialties:
Mountain guiding
Mustafa Sefroui
Tour Guide
31 years old
With ten years of guiding behind him, Mustafa moves easily between the medinas of Morocco's imperial cities and the dunes of the Sahara. He works in three languages and is known for turning a sightseeing day into a real conversation about Moroccan history, food and culture.
Experience:
10 years
Languages:
English, French, Spanish
Specialties:
City tours & Sahara desert tours
Monceef
Reservation Manager
28 years old
Monceef looks after bookings from the first message to the day of departure. He confirms availability, arranges hotel pickups and stays reachable while you are travelling, so questions are answered quickly and nothing is left to chance.
Experience:
6 years
Specialties:
Reservations, customer service & guest assistance
Oussama
Professional Driver
32 years old
Oussama has driven Morocco's desert pistes and mountain passes for eight years. He is calm behind the wheel, keeps his vehicle in careful condition and knows the viewpoints and rest stops that make a long transfer part of the journey.
Experience:
8 years
Specialties:
Desert trips & Atlas Mountains
Ayoub
Professional Driver
29 years old
Ayoub handles city transfers and long Sahara routes with the same steady approach. Punctual and easy-going, he makes sure guests arrive relaxed and on time, whether it is an early hotel pickup in Marrakech or a full day on the road south.
Experience:
6 years
Specialties:
City tours & Sahara desert driving
Our philosophy
At Toubkal Views, we believe the best journeys are those that go beyond sightseeing. We want our guests to experience Morocco through its people, landscapes, traditions, food, history, and culture.
With experienced local leadership, professional guides, and a passion for responsible tourism, we aim to make every journey safe, authentic, and unforgettable.
Toubkal Views — Discover Morocco. Experience the difference.
Social proof
Trusted by high-profile international guests
From international business leaders to travel-industry professionals, guests have chosen our local team for private experiences in the Atlas Mountains and across Morocco.
On the Imlil road below the High Atlas, with a visiting guest at the end of a ride.In Marrakech with a visiting travel-industry professional after a trip with the team.
Photographs published with the consent of the people pictured. They are shown as guests of our team and do not represent an endorsement, sponsorship or commercial partnership.
Our mountain operations
More than a trek
Toubkal Views combines local mountain knowledge, a team of more than 15 accredited guides, our own mountain-equipment rental shop in Imlil, responsible treatment of the mules that support our mountain operations, and our own mountain accommodation at Afla Sky Views.
More than 15 accredited guides
Our treks and tours are led by a network of over 15 accredited guides who live and work in Morocco, most of them from the valleys around Imlil and Marrakech.
Mountain equipment rental in Imlil
We have our own mountain-equipment rental shop in Imlil, so trekking and mountain gear is available to rent close to the start of many High Atlas routes. Rental is arranged separately and is never automatically included in a tour price.
Responsible mule welfare
Mules carry equipment on our High Atlas routes. We treat them as working partners whose care and condition are part of running a mountain trip properly.
SPANA cooperation in Imlil
We cooperate with SPANA's animal-welfare work in the Imlil area, which supports the working animals of the High Atlas.
Afla Sky Views
Our own mountain accommodation in the High Atlas: a premium stay designed with environmental considerations, run by the same team you trek with.
Mule welfare matters to us
Mules have carried loads through the High Atlas for generations, and mountain trekking here still depends on them. On our routes they move tents, food and main luggage between camps and villages so that you walk with a day bag.
We do not view them as equipment. Their condition, their loads, their rest and their handling are part of how we judge whether a trek has been run well, and the muleteers who work with them are part of the same local team as our guides.
Toubkal Views cooperates with SPANA's animal-welfare work in the Imlil area, which cares for the working animals of the valley.
SPANA — SPANA is an independent animal-welfare organisation. We cooperate with its work in the Imlil area; this is not a partnership, certification or endorsement.
Afla Sky Views is Toubkal Views' own premium mountain accommodation in the High Atlas, built and run with environmental considerations in mind.
Owning where our guests sleep changes what we can promise. The same team that guides you in the mountains looks after the property, so standards, communication and problem-solving stay in one pair of hands.
It is a quiet, high-comfort base with open views over the High Atlas, and an environmentally conscious approach to how it was built and how it is operated.
You can stay at Afla Sky Views as part of an Atlas Mountains experience with Toubkal Views when your booking includes an overnight mountain stay, or book the mountain stay independently — no trek or tour is required. It is never added to a tour automatically.
Toubkal Views is a legally registered Moroccan tour and adventure company, operating from the Imlil valley at the foot of Mount Toubkal and serving Marrakech, the High Atlas and the Agafay Desert.
Registered company name
TOUBKAL VIEWS (SARLAU)
Registered address
Douar Ait Souka, Imlil, Asni, Marrakech, Morocco
ICE (Common Company Identifier)
003408389000016
Trade register (RC)
144513
Professional tax
46400445
Tax identifier (IF)
60193887
Official registration documents can be provided on request to travel companies, tour operators, marketplaces and other business partners for onboarding or verification purposes.
Toubkal Views on Tripadvisor
Verified Tripadvisor profile
Independent traveller reviews of our Morocco tours, treks and desert journeys.
