How is this different from the group day trip?
The car, driver and timings are yours. You set the departure hour, spend as long as you like at the argan cooperative and on the coast, and return when you decide.
Is the argan cooperative a shop?
It is a working women's cooperative where you see the nuts cracked and the oil pressed. Products are for sale but buying is entirely optional.
Can we stop for photos on the way?
Yes — that is the point of a private car. Tell your driver where you want to stop.
Can you arrange a guide in the medina?
Yes, on request. Tell us when you enquire and we quote a licensed local guide for a walking tour of the old town.
Do you have vehicles for larger groups?
Yes. Give us the number of travellers and we quote the right vehicle rather than squeezing your group into a car.
Could we stay overnight instead?
Yes — tell us and we will quote a one-night version so you get Essaouira in the evening and early morning.
How long does the Private Essaouira Day last?
This experience lasts full day from Marrakech. The experience runs from Marrakech.
Is hotel pickup included in the Private Essaouira Day?
Hotel or riad pickup in Marrakech.
How much does the Private Essaouira Day cost?
The price is {list} per person, or {direct} when you book directly with us instead of through a booking platform. Owner-approved rate per person (pricing decision 2026-09-25). You pay €150 per person when you book direct.
How many people join the Private Essaouira Day?
Private — your group only. This tour is available as private.
What languages are spoken on the Private Essaouira Day?
Your guide or driver speaks English, French, Spanish, Berber, Arabic. Tell us your preferred language when you book and we confirm it before departure.
What is included in the Private Essaouira Day?
Included: Private round-trip transport from Marrakech, Private driver for the day, Visit to an argan cooperative, Bottled water. Not included: Personal expenses, souvenirs and extra drinks, Travel insurance, Gratuities for the team, Lunch and drinks, Optional local guide in the medina.
What should I bring on the Private Essaouira Day?
Bring: A windproof layer for the coast, Sunscreen and sunglasses, Comfortable shoes for the medina, Swimwear and a towel if you want the beach, Cash in dirhams.